http://www.youtube.com/watch?v=RhKRJJxLK0o
Produced by Bartle Bogle Heggarty, in 2011 for the Keep Walking Campaign this is the first country specific advert ever made for Johnnie Walker Whisky. It is a two company collaboration between NEOGAMA and BBH in order to highlight Brazil's economic growth of the past few years and sell the product to one of its largest target markets.
In a similar fashion to Magritte's surrealist techniques this advert shocks the observer by taking a familiar environment to its target audience and reinventing it in a manner that the audience could never predict. This gives a powerful disruption to the advert, conveying a message derived from the slogan (Keep Walking) that the land itself wants to be part of "Johnnie Walker Movement" and attitude. If the earth itself lifted and "kept walking" in the name of Johnnie walker shouldn't you at least try it? This is very similar to the message of the 'Glass and a Half' productions by Cadburys. Not only this sense of disruption is present in the advert but also one of fun like the Cadbury adverts, the land starts a fresh existence therefore the advert takes boring rock and gives it a sense of freedom and individuality along with its purity and tranquility (despite its disruptive effect nothing is damaged and no one is injured) these are elegant and admirable qualities that Johnnie Walker aims to inspire in its target market with this advert.
Bellow is a list of the production team of the advert;
Well done, a good analysis, perhaps you could've mentioned metamporphasis too. Good referencing this time!
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