Disruptive WWF

                Usually the most disruptive or shocking adverts are on television as they are far more complex that print media, however I found this series WWF adverts to be very corruptive of the usual, especially in comparison to previous adverts made for the company. In stead of sad posters of endangered or injured animals or habitats only the end-line divulges the true seriousness of the problem that the advert addresses. The images are almost comical and therefore convey the attitude that the majority of the world's lack of enthusiasm to 'save the planet' is juvenile. The advert mocks the audience with guilt messages that imply that like the people who are in trouble in these images no one has come to the aid of our Earth, which is in just as much trouble. The advert is hopeful that prospect of the loss of human life may put this in perspective for people in order to help them to see the bigger picture.