Cybernetics

Cybernetic advertising shakes the foundations of conventional advertising strategies and tactics. It demands that the audience must take part and almost even compete in order to be part of the buying experience. In the case of the customisable Kaiser Chiefs album it was used rather well in order to make the demographic feel truly linked to the music and part of the generation that  helped to shape the band. However I believe that there are several more effective examples of this effect that are often found through social media sights.
A current campaign that is very similar, bearing particular relevance to Art college of an album design piece. It is s cybernetic piece, not dissimilar to that of the Kaiser Chiefs where any student can pick a genre of music, then for the artist selected they create an album cover for a re-released signle. Then to involve the friends and associates of the participants Facebook or twitter fans or friends must vote for them in order to win.

Above is an entree by a close friend- Suzie Cichy
Secret 7’’ are inviting creatives from around the globe to take inspiration from Jessie Ware’s track, Still Love Me and design an original 7 inch vinyl sleeve. Between 30-50 winners will be selected. One copy of each design will be produced and exhibited in East London for over a week in April. The project culminates on Record Store Day when the 700 one-of-a-kind vinyl will be available to purchase, with all of the profits going to the charity Art Against Knives. None of the buyers will know who created the sleeve, or even which song it's for, until they are holding it in their hands - the secret lies within. Check out the other artists part of the Secret 7'' project: Public Enemy, Jessie Ware, Nas, HAIM, Nick Drake and Elton John.
By Jessie Ware

The second is the current Durex interactive sex advert in which videos are shown of a man in the most awkward and embarrassing sexual situations, and making an option at the end of the video directs the audience to a new video in response to their action. This depends on two or three options at the end of each video, with the over arching theme being wear a condom and honesty is always best.