Advert Overview
This is a cybernetic campaign, which over the internet or an optional smart phone application allows people on First Bus to leave their own comment on what their favorite part of the service is. This information is accompanied by the container aspect of my idea, that the bus physically encases or represents an item relating to the appeal that they have chosen. My three examples are;
A lunch box,
A wedding ring box,
And a phone.
These demonstrate perks of the bus from several different ages and points of view and gives the campaign a personal feel.
The Idea is that people will feel a mundane experience turn into their own little slice of fame. It is not invasive and does not show a picture or any personal information other than first name and route they travel but it adds excitement to the experience of going on the bus along with the perk of free travel for a year. This is designed purely as an incentive to entice the customers to enter the competition and say what they like about the bus in order to form the campaign.
Their personal point, should they win will appear for a week on their route in billboards, in papers and on onboard TV screens. This constancy should inspire curiosity into the different personalities who travel on the bus and invite people who don't take the bus to give it a try to see the rewards for themselves.
‘Time for More’ suggests that the service is better than others of its kind and also alludes to the time that is taken to simply add an opinion can result in becoming a ‘local in the limelight’ which is a rewarding concept and possibility for regular bus travelers to add variety to their journey.
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