Dissertation proposal
'The effect and influence of colour throughout advertising history.' As I have chosen to take the role as a copy writer this may seem to be a peculiar choice for my work. However the intial reason why I was put off being an Art Directer is because I am colour blind, obviously choosing the right colour is a fundamental part of creating any artistic work for adverts. However I am very interested in the subliminal and subtle messages that colour can convey and what it means to different audiences, also how it effects thier purchasing and reception of a brand or product.
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