New York World Fair & Bernbach

New York World Fair (1939 Flushing Meadows- Corona Park)
 
The 1939 New York World Fair was the second largest American World fair of its time spanning over 1939 to 1940. The fair included many participating countries and over 44 million visitors to various exhibitions over the course of two seasons. This was one of the first chances where citizens of the time could view the futuristic interpretations that artists gave of "the world of tomorrow" (according to the provided pamphlet.) A majority of the artworks broke all the  conventions of the time with their simplistic and yet flawless designs, in many ways the fair redefined more what art could be that what it was, as the whole exhibition was set as if it were taking place in the future.
In many ways Bernbach reinvented creativity in the advertising world and the dynamic it had within an agency. Therefore to promote an event that would be larger than any agency at work in the sense that the event would have far more power to sway and manipulate the future Bernbach could continue his work on a grander scale people would associate his creativity and innovation to create scenes before they happen and shape the future in all manners to his work in advertising.
The ways that the New York World Fair was like the millennium dome is in two different ways. Firstly structurally all the revolutionary spherical and cylindrical shapes, although they are not spatially conscious or practical as a square or rectangle they seem to demonstrate a revolution in design throughout the century even right to the end. It is probably because of their lack of practicality and their clinical white colouring that people question them so greatly and in doing so they accept that there is much about the future that they are not yet meant to understand. By doing so they are in awe of its seeming evolution from what they know around them. Secondly 'the world of tommorrow' idea was replicated from the New York World Fair to the millennium dome. By using cutting edge technology of the time to simulate artistic vision the creative people of each era could simulate a justifiable world in which the people may one day form a part. In many ways the concept behind the two is identical the technology just improves.