Favorite 60s advert

'Anacin Offers Fast! Fast! Fast! Relief!' - was the campaign I found most interesting whilst reviewing 60s advertising. Both in its copy and in its design. The advert is typical of 60s advertising with over dramatic and familiar three part imagery. It copies the three frame style of magazines and short comic strips of the time, (such as Mad Magazine.) The product translates briefly and effectively,"Hey! Buy my product and you will get this whiz-bang benefit from it!" It is jolly and upbeat, lifting spirits from the end of the War, with connotations of taking all pain away. It was a successful campaign in post WWII America. The rule of three works perfectly in tune with the image in order to promote the idea that all three effects work in unison to achieve the same goal, like the troops working together to overcome the hard times of War for the survival of the business man, running the country back home whose worst problems can be solved by aspirin. It is a pleasant multi part simplistic campaign that has become the basis of the modern pharmaceuticals adverts such as 'Gavisgon' who use two parts, but using a fireman (another industry that works better with multiple people) in order to promote the message that like many industries products work better when their parts or components work together.